The marketing platform built for e-commerce marketers

Mailchimp has over 22 years of experience in helping e-commerce marketers break through the noise, reach their audience, and drive revenue.

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An e-commerce email with a Customer Journey automation, and menu of objectives such as advertising, promoting, and selling.

Engage your visitors and convert more customers

Personalize and automate your e-commerce marketing

Use your visitor data to create automated flows that work around the clock to engage your customers where they are and help generate revenue. Choose from a variety of pre-built flows, each fully customizable to fit your unique business needs, so you can scale quickly.

Explore Customer Journey builder

Some pre-built email automations available in Mailchimp, like split-testing, order confirmation, and abandoned cart recovery.
A series of transactional emails, including “Order confirmation”, “Shipping confirmation”, and “Delivery confirmation”.

Send system notifications with confidence

From order confirmations to shipping notifications and more, help ensure a consistent and reliable experience for your customers with transactional email. Then, optimize performance by tagging outbound emails with automated or custom tags and running analytics and A/B testing.

Try transactional email for free

Connect to apps like WooCommerce and sync your store data

Use your Shopify, WooCommerce, or any e-commerce store data to track sales, create targeted e-commerce automations, generate personalized product recommendations, send abandoned cart emails, and more.

Explore 300+ Integrations

Example e-commerce websites built using Mailchimp's integrations for WooCommerce, QuickBooks Commerce, and Shopify.

Get started easily with a personalized product tour

An onboarding specialist is available during the first 90 days to help you get started with confidence—it’s already included with Standard and Premium plans.*

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Bring in your data and drive more growth

Centralize your audience insights

Get a holistic view of your audience, all from one platform. Send more personalized messaging that drives engagement and sales. Mailchimp customers saw an average lift of 21% in their click-rates in one week after connecting their store with our platform.*

Explore audience management

A list of audience insights with the heading “Likelihood to purchase again”, and the number of customers under each category.
A cyclist shopping for gear on their phone, prompted by an email built using Mailchimp’s e-commerce integration with Shopify.

Mailchimp and Shopify. The perfect match.

With our powerful automation and segmentation tools, Mailchimp empowers Shopify users to connect with their customers in meaningful ways—driving engagement, loyalty, and revenue.

Explore Shopify integration

“We’re in the business of making drinks, not necessarily building lists of customers.”

Joe Slater, Six Barrel Soda Co-founder & Managing Director, NZ

97%new contacts from Shopify integration (Jun-Jul 2022)

$1,426avg. revenue ($NZ) per email campaign (Dec 2021-Apr 2022)

Read the case study

Create, plan, and send, all from one platform

Plan multiple campaigns in one unified calendar

Mailchimp gives your team the tools to plan and send your campaign content across numerous channels. Say farewell to communication mix-ups during your busiest time of the year and start putting your e-commerce brand out there in a consistent message and tone.

Explore Campaign Manager

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