MARKETING TOOLS FOR MOBILE APP MARKETING

Drive more active users and generate revenue from your mobile app

Get all your app and marketing data in one place, so you can reach people with personalized, behavior-based campaigns.

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Centralize your app and marketing data in one place

An e-commerce landing page that collects visitors’ email addresses, shown next to an email with an app download button.

Act on user activity with our flexible API

With Mailchimp’s open API, you can connect your users’ in-app activity and marketing data in your audience dashboard, so you can create personalized campaigns. You can have your own developer connect your app with our API and Webhooks documentation or hire a Mailchimp expert to help.

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Get a holistic view of data from your app integrations

Explore 300+ integrations

Easily get started with a personalized product tour

An onboarding specialist is available during the first 90 days to help you get started with confidence –it’s already included with Standard and Premium plans.*

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Automate and personalize your marketing based on user engagement

A Customer Journey automation that sends a discount code one day after a visitor signs up for your newsletter.

Automate your marketing and send better emails

Drive more repeat business, increase user retention, and see up to 4x more orders by creating marketing automations in Customer Journey builder.*

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Send triggered notifications to your users, seamlessly

Send personalized transactional emails to your users, and be there when they need you with signup confirmations, password resets, and more.

Explore transactional email

A series of transactional emails sent at different points of a customer journey.
An email signup form using Mailchimp’s Firebase and mixpanel integrations.

Leverage your app data to send personalized emails

By using your Mixpanel or Firebase behavioral data, you can send emails when users hit milestones like downloads, user registration, subscription renewal, and more to drive reengagement and acquire new customers.

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Use reporting and insights to drive marketing growth

Learn more about your people with audience insights

Our dashboard makes it easy for you to spot patterns in customer behavior, see trends in engagement, and better understand the people using your app. We’ll even create pre-built segments for you to target based on user activity, demographics, and more. 

Explore audience management

A Mailchimp customer profile card, showing their name as well as relevant segments like “Paid Subscriber” and “VIP Member”.

Optimize your marketing strategy with clear reporting

Our reports make it easy to monitor campaign performance, audience growth, clicks, and more, so you can make smart decisions about how to spend your marketing budgets.

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